Going shopping – pleasure or disease? Many women all over the world go shopping; it seems absolutely normal that people need to buy new clothes, shoes, head-dresses, and accessories. However, shopping is not as harmless as it seems. As well as in cases with alcohol, drugs, and gambling, love for shopping can cause painful dependence – Shopaholism. The feeling of boredom, loneliness, and inferiority complex are all reasons why people become victims of shopaholism.