I shall now carry out a PEST analysis for my product (Fuse bar). I will look at the political, economical, social and technological factors regarding my product.
Political
Advertising restrictions
There are advertising restrictions which will prevent Cadbury from doing certain things. Cadbury will not be allowed to swear, nor will they be allowed to say anything that is offensive to any one.
The competition act (1998)
This allows the competition commission to investigate on any company whenever they feel it is appropriate. The competition commission can check to see weather there are any cartels taking place or any other form of un-fair play. The competition commission will prevent Cadbury from achieving the maximum amount of profit as possible as they might start to investigate into the Cadbury business to see if there is any unfair play if Cadbury do very well.
The sales of goods act (1979) and the sale and supply of goods act (1994)
These two laws make sure that the product is how it is being described, for example, if the advert for Fuse showed that the Fuse bar had caramel then it would have to contain caramel in it.…
