PEST analysis - Public Bank
Procedure
(a) The organisation's annual report is evaluated
(b) Market research and Internet survey has been done to gather more information about the latest news.
(c) Interviews were held with suppliers, dealers, stuffs, customers and the publics.
Findings
About Public Bank
Public Bank commenced business on 6 August 1966 and was listed on the Kuala Lumpur Stock Exchange (KLSE) on 6 April 1967. Public Bank remains a leading integrated financial conglomerate in Malaysia. …
