Introduction
JetBlue truly is a creative genius and a leader in its innovativeness in understanding its target market. With CEO and founder David Neeleman at helm it has had the right idea from the start, giving value to every customer by providing the best service and doing it while keeping the cost low. Since they started operating as of February 2000, JetBlue were able to offer attractive fare price, high frills services and frequent flights to various domestic points through embracing new technologies and operation practices. …
