Executive Summary:
The purpose of this report is explain the definition advertising and IMC, discuss how IMC working in our real life and business.
This report discusses the strength and weakness of advertising as a stand alone promotional tool, from the strength and weakness, I find out: Although advertising is important, the other tools of marketing communication are also very useful for firms to promote their products and services.
To face the challenge of advertising industry at present and future, managers have to improve the quality of advertising and always creating the advertising…
