Customer Relationship Marketing is an organization wide approach to learning about its customers in order to provide a better product or service. By combining the abilities to respond directly to customer concerns and to provide a highly customized experience, companies have a better opportunity of establishing and sustaining long-term customer relationships. The primary goal is to transform these relationships into greater profitability increasing repeat purchases and finding a way to retain customer in order to reduce the acquisition costs.
Customer interactions are one of the most imp…
