When some customers want to buy some goods, maybe there's not all the stages during the process. They may skip or reverse some of the stages. Just like Tony, If he is satisfied this time, the next time he want to buy a walkman, or digital TV, or DVD player, he may skip of the second stage(Information search) and the third stage(Evaluation of alternatives). And also, for the next time, he reverse of the stages. the last stage(Post-purchase behaviour) come after the first stage(Need recognition) before the forth stage(Purchase decision).
3 . Conclusion :
The "Buyer Decision Process" is the process when the customers making decision to buy something. It useful for customers to get the goods they really need and fit for the value. Also it's the most common way of purchasing goods. On the other hand, the process is very important for marketers to improve their producing skill and get the information of how customers feel about their products. If marketers follow the process and satisfy the customers, they will be successful in their business.
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