Nature of Nine Lives' business and its critical success factors:
Nine Lives is a pre-owned clothing consignment store. It deals with high quality clothing that is newly cleaned and look good as new. The customers of this store are those who want to find a better price on expensive clothing, most likely middle incomers, who are sensitive to price and who need expensive clothes to show-off in public. The factors such as size, style, and quality status and customer service might affect the buying decision.
Nine Lives split the proceeds 50:50 with consigners to get a gross margin of half of t…
