1.0 Executive Summary
(A) SWOT Analysis
Every business and product has particular Strengths, Weaknesses, Opportunities and Threats. Analysing these aspects of a product/business can aid in the development of the product and or business. This section is a thorough evaluation of these qualities.
(B) Marketing Objectives
All businesses have a marketing objective, the aim for the business/product and how they want consumers to identify with their business/product. The Educator aims to build a good reputation and be perceived as an elite organising device at value for money.
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