Aims and Objectives
The purpose of this essay is to produce a portfolio based on my investigation into a marketing strategy for a new product. The strategy will need to include evidence and information about:
1.How the strategy is based on the principles of marketing
2.How I have used sources of primary and secondary marketing information
3.How I have analyzed the impact of the external environment on my marketing decisions
4.How I have analyzed the marketing context and decided on an appropriate strategy
5.How I have developed a coherent mix of strategies to meet consumer needs.
Int…
