Assessing Global performance
McDonalds global has not been doing to well of late. Over the last three years we have seen their stock slide 60%, which is catastrophic by any organisations standards. This year McDonalds had their first quarterly loss in their 47-year history. Despite their dismal performance in the USA, sale in Europe are only down by 1%. In the USA, McDonalds is only adding 200 outlets to its 6,070 that it already has which is 30% fewer then last year. In Japan McDonalds will be closing down 176 stores due to economic depression in the region. …
