Southwest has become one of the most successful stories of the air. Southwest has strived to position itself as a different airline in many ways.
*Customer Service. They focus on customer relations strongly. In their mission statement, which is available for viewing at: http://www.southwest.com/about_swa/mission.html, states: "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit." (Pg. 1, Para 1)
*Rewards. …