The obvious reason for designer perfumes is to impress and to lure the opposite sex and each advertisement chosen blatantly uses sex to advertise their respective products. The French Connection advertisement shows a man in bed with a very happy woman. The advertisement also has very obvious sexual implications. In the Azzaro advertisement, there is a man shown at a woman's doorstep. The reader is supposed to assume that the man is over at the woman's place for a hot date. There is not any metaphor in the advertisements but there is metonymy in both. …
