Global market is a challenge. Initially powerful tariff and legislative regulation are no longer reality. Most global players, i.e. the companies, which expanded in the 60-s and 70-s, had built up a whole network of activities in the markets they were entering. With the intensification of international business and the development of international alliances and institutions the barriers to international trade fall. The companies face new conditions. The complexity of the organizational structure of transnational companies is increasing. So organizational strategy is one of the main reasons for being able to exist and opperate as a company that os developing. …
