The volume and intensity of international trade has grown substantially in the last century. There are several factors that have facilitated it: technical advancement of communication and transportation, development of the global capital market. On the other hand, the world’s population nowadays is more mobile. This builds a basis for ‘cosmopolite tastes’ of the people, i.e. for diminishing culture-specific product preferences.
The volume of international trade in goods and services in year 2002 has reached 2025.9 billions US $. 1 The world’s merchandise trade of manufactured goods has grown 43,26 times from year 1950 till 2002. 2…
