Introduction
According to Hill and Jones (2004 p 37) an industry is a number of companies which offer similar products (services) that please the same customer needs. 'There are around one billion tyres produced each year across the globe' (Tyres recycling 2004) and 'they are one of the most important safety components of any vehicle' (Consumers Reports 1997). This creates an industry which serves a functional need to all drivers. The industry provides all automobiles with a vital component for high performance.
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