Vērtējums:
Publicēts: 08.04.2006.
Valoda: Angļu
Līmenis: Vidusskolas
Literatūras saraksts: Nav
Atsauces: Nav
  • Eseja '"VW Rethinks Its High-Testosterone Ads": Volkswagen', 1.
Darba fragmentsAizvērt

This reading of The Wall Street Journal article, "VW Rethinks Its High-Testosterone Ads", Volkswagen responds to the request of Miami customers, Cuban-dominated Miami customers. "In English, Turbo-Balls might not sound so offensive, but in the Spanish-speaking community, it will always have a vulgar connotation." (Jordan)
Volkswagen removed billboards in New York, Los Angeles and Miami after receiving complaints that a word used in an advertisement was offensive to Hispanics.
The ad for the new GTI 2006 had a photo of the sports car accompanied by the words "Turbo-Cojones." …

Atlants