Marketing objectives I
Specific:
understand the preferences of Czech Republic consumers.
Measurable:
one person from the staff that has basics in Czech language.
webpage of Baltic Beach Hotel should include a Czech version.
Achievable:
provide a positive hotel experience to all guests including the Czech Republic guests.
Marketing Objectives II
Realistic:
understand the amount of marketing recourses and integrate into the budget that is limited.
Time specific:
increase in the market share should be within 12 months after the marketing activities will be started and a regular progress update will be taken every month.
Marketing mix I
Place:
personal selling;
direct marketing;
advertising;
public relations;
Internet;
travel agents;
booking companies.
…
