There are no people in the world, who don`t know the world`s largest chain of fast food restaurants “McDonalds”. You can find them everywhere, in every city. This company was established in 1940 by brothers Richard and Maurice McDonald. The first restaurant was opened in San Bernardino, California. Nowadays there are about 33,000 restaurants, which are operated in 120 countries.
Below I presented SWOT analysis of McDonald`s (strengths, weaknesses, opportunities and threats)