Case Overview
The case describes the development of the international strategies and improvement efforts made by two major competitors in the global consumer electronics industry. The history of both companies is traced and their changing strategic postures and organizational capabilities are documented. Particular attention has been given to the major restructuring each company is forced to undertake as its competitive position is eroded.
PHILIPS: Pre-world war II scenario Analysis
1892: The founder set a corporate culture of employee care and market leading compensation. …
