Coca Cola. The world's Largest Brand. Ranks as the 6th largest company on the Fortune 100 list. Has more nations on its marketing chart then the United Nations member countries. Has a daily consumption of about a million litres in the world. And yet it had to dismantle its entire marketing strategy and regenerate it. Why? To penetrate the enigma called Rural India.
Market Overview
Rural India has a considerable depth of volume as far as beverages are concerned.
Drinks Available:
Milk Based
Milk
Tea
Coffee
Curd Milk
Skimmed Curd
Sattu.
Mattha.
Milk Shakes. (E.g. Mango Shakes)
Water Bas…
