If I started out my paper with THIS IS JUST FOR YOU or SEX BEER NAKED SEX, would that make you want to read it more? Why should it? Any other paper may be just as interesting, if not more, but I just tricked you into thinking mine was juicier. If an advertisement said THIS IS JUST FOR YOU or SEX BEER NAKED SEX, would that grab your attention? Why should that? Sex or beer might not even be what is for sale, but the ad tricked you into associating those things with the product.
In their advertising campaigns, companies do not use broad ads geared toward the general public.…
