CONCLUSION
Quicksilver is a highly dynamic, yet consistent company. At the beginning their products were surf products essentially, and in order to develop their business they have added skateboarding and snowboarding to their mix, providing products for other seasons and for youth who don't live on the coasts. Their approach of the market is very original, it is based on the authenticity of their products. Quicksilver plan now to expand their business in South East Asia Indonesia, China and Japan which will be an important challenge for the company.
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