Italy's richest man, the business tycoon Silvio Berlusconi, is on his way back to power.
His centre-right coalition was driven by Berlusconi's forceful personality and his catch-all campaign, promising tax cuts, better pensions, safer cities and jobs for all.
"He is a great person - he is just so positive and a really great man"
Roman voter on Berlusconi
Mr Berlusconi's empire includes three television channels, Italy's biggest publishing house, an advertising agency, a major newspaper, and a leading a football team, European giants AC Milan.
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