Mārketinga plānošanas (mērķauditorija) jēdziena un definīcijas kontentanalīze
Grāmatas:
1. “Target audience- the segment of a population to which advertising and other marketing
communications are directed.” (Clemente, 2002, p. 414.lpp.)
2. “Target audience decide which social media channels you’ll use to market identify your
most essential metrics and key performance indicators (KPIs).” (Lewis, 2023, p.
114.lpp.)
3. “Target audience is a fictional device invented by advertisers and marketing
executives.” (Jones & Holmes, 2011, p. 8.lpp.)
4. “The target audience consists of those individuals that research has determined will
most likely buy or in some way interact with with the brand.” (Blakeman, 2022)
5. “A target audience is the specific group of people or part of the population to whom the
advertiser is trying to sell its product or service.” (Al, 2002, p. 114.lpp.) …
