The marketing objectives that PeoplePC and Free-PC are apparent that they are trying to build market share leadership as the free computers will be a gimmick to attract massive amounts of people to enroll into its free deal. It is believed that with a large amount of audience at hand, companies could negotiate for lowest costs and highest long-run profits.
It is apparent that the companies are trying to penetrate the market quickly using market penetration pricing as it could attract a large number of buyers quickly and win a large market share. They also using psychological pricing becaus…
