I have decided to conduct my research on two very well known and competitive brands of soft drinks in the world; Coca-Cola and Pepsi-Cola. They are both major global companies in beverages and other branded products that are enjoyed in over 190 countries. Both brands, through competing against each other, striving for the same goals; to build on their traditions of quality and value to provide brands, products, financial results and management performance that meets the interests of their shareholders, consumers, employees, customers, suppliers and the communities in which they operate.…
