Executive Summary:
The purpose of this report is discuss: What is marketing? Why "marketing is important and the role it plays in the profitability of the company.
I use a toothbrush company: Oral-B as the example, talk about the influence of marketing to a company by Marketing philosophies, Marketing environment, Market analysis (STP) and Marketing mix (4"P"s).
By this process, I find out: Marketing is a very important tool for company to win the competition in the modern business now. A company could exist on the business world or not, mostly depends on it follow the theory of marketing…
