This assignment deals with advertising and it's concepts. So to start off we'd like to explain certain terms:
Advertising is more than just a means of disseminating product information. It is a primary communication tool of our economic system and our culture. In other words it could be defined as " a purposive communication to a target market, which assists in selling by drawing attention to the characteristics of a product which will appeal to the buying motives of customers in the target segment of the market".
Advertising is mainly used for the following purposes:
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