Conclusion
Again, the problem doesn't lies on the collection of data but the troubling part if the lack of control over the information that belongs to yourself. Most concern is the lack of clear policies that seek consent for data collection, its purpose for it and whose the user. And most importantly, basic rights to access to their own information is needed to ensure its accuracy and given the control to who can it and how they should be used. According to Jupiter Communications showed 83% online users said being able to see their profiles was the most important.
As much as consumer supporters and activists having idealistic goals to protect individuals and society from the effects of privacy loss, business leaders seeking to principally promote e-commerce growth would view fears in privacy as troublesome roadblock. Compromising in the middle is encouraging online markets development in personal information and give owners control over their personal information.
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