MISSION STATEMENT
The mission statement defines the fundamental purpose of an organization, 'who we are and what we do'. It broadly describes an organization's present capabilities, customer focus, activities and business makeup.
A mission statement helps everyone in an organization to stay focused and centred on what the company is trying to accomplish. It works best when communicated to everyone easily and often like destination information on a high way sign.
Mission statement for Kingdom Financial Holdings Ltd is "to provide superior returns and excellent services for our clients, employees and shareholders based on sound business values".
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