Far from pursuing a self-service strategy, as most people assume, Dell has in fact shouldered as many of the customer's transaction-related functions as possible. Through repositioning of web-service, more and more people are shopping through the Internet; transaction volume is going up steadily. The web makes itself easier to visit and it consequently translated into more customers, greater loyalty, and higher profits.
Conclusion
The product life cycle is a tool many marketers have used to formulate marketing strategies for different products, but bear in mind that not all products follow the typical life-cycle pattern.
The product life cycle patterns are too variable in their shape and duration. It is like living organisms, but not exactly. The life cycles do not have a fixed sequence of stages and a fixed length of each stage. Thus, different strategies to manage products and services throughout the product life cycle have a great impact on the shape and duration. As service is a part of product and product is a part of service as well, when managing the product life, it might be the optimal choice to integrated both of them and consider them from different perspective.
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