The part that the toy store industry plays in creating gender. References to Susan Willis' essay "Gender as Commodity"
Toy Store Practicum
Susan Willis, in her essay "Gender as Commodity," states, "Our culture is mass culture, where one of the strongest early influences on gender is the mass toy market.... In today's toy market there is a much greater sexual division of toys defined by very particular gender traits than I'd say has ever existed before... Walk into any toy store and you will see, recapitulated in the store's aisle arrangement, the strict distinction and separation of th…
