Summary
This assignment report reflects the marketing strategy of the Bajaj Auto, which is India's the biggest two and three wheeler industry. Successful market depends largely upon company's ability to manage its marketing programmers within its environment. The understanding of these environments is essential for the marketers to make future marketing plans. To cover market Bajaj Auto marketing division makes different marketing policies and for that market research is done. According to need, want and demand of the customers marketing policies of the company is implemented .It also reflects how Bajaj Auto handles main competitors.
Introduction:
Marketing is the front-line business function that identifies customer needs wants, determines which target markets the organization can serve best, and design appropriate products, services and programs to serve these markets.
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