Demographic Sources
There are two resources looked at in this report. The first is Clarita's You Are Where You Live.
""You Are Where You Live" is based on a "neighborhood lifestyle segmentation" system called PRIZM NE from Claritas Inc. a market research firm headquartered in San Diego, CA. PRIZM NE, which was originally created over 20 years ago, classifies neighborhoods into one of 66 categories based on census data, leading consumer surveys and media measurement data, and other public and private sources of demographic and consumer information."
Secondly the United States Census Bureau…
