Callaway constantly has to focus on innovations, like introduction of new irons and new drivers. The good service needs to be maintained and further developed, new features to the products need to be developed and implement, like fun, distance and spin.
*Last management needs to focus on cost reduction and the use of synergy effects. The products have to be marketed as a premium good, not to get everywhere, after the resign of Ely, all employees have to live up to his vision, because it made the business a number one firm, they should try to decrease the leverage and keep a close eye on their capital target structure.
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