Introduction
<Tab/>Nowadays, mostly servicing industries' focus is not just on financial indicators but it covers also non-financial indicators to take advantage of key internal and external opportunities and respond to these opportunities promptly. Service quality had been studied extensively by many researchers in relation to service organizations. Improving on service quality leads to customer satisfaction, promotes customer loyalty and gains customers' confident because servicing industry have high customer involvement. Parasuraman, Zeithamel and Berry, the 3 marketing p…
