In order to achieve the marketing objectives, a corporation needs to have a strategy that includes different elements, the various parts of the marketing mix. The marketing mix reminds the corporation to get the balance right between the different elements. It is easy to assume that one part of the marketing mix is wrong when, in fact, it is another.
Marketers have fours tools to use to develop an offering to meet the needs of their targeted customers. Together they are called the marketing mix; in detail they are viewed as: product, price, place, and promotion. The marketing mix should be…
