They could also start by launching virtual operations using rented GSM capacity from one of the other major networks till the completion of its own 3G network. This would help in generating revenues and capturing customers who could be migrated to 3G in due time.
After the initial foray into 3G services, Xfera has to invest in developing in-house capabilities or partner with content providers to develop innovative products and services (applications) that will stimulate churn.
Their basic strategy should be geared towards forming alliances with market leaders and technology providers to strengthen their position as newcomer in the Spanish market.
Building a recognized brand name with the aim to sell it in the near future could also represent an option for them.
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