In Vanderbilt's The Advertised Life, he argues that in our culture, full with traditions and values, has assimilated to consumer culture, which is full of marketing persuasion and buying trends. The idea of freedom of choice, where one can make a decision for oneself without any biased third party, is long gone. The modern version of freedom of choice is in
which the individual can only between "Brand A" and "Brand B". In this life, every choice, purchase, attire, and lifestyle is supersaturated and bombarded with advertisements compelling consumers to make products or the lifestyle behind the product essential to the consumer. …
