Table of Contents
Table of Contents<Tab/>2
Executive Summary<Tab/>3
Current Marketing Situation<Tab/>5
The Market Situation<Tab/>5
The Product Situation<Tab/>6
The Competitive Situation<Tab/>7
Summary<Tab/>8
SWOT Analysis<Tab/>10
Strengths<Tab/>10
Weaknesses<Tab/>10
Opportunities<Tab/>11
Threats<Tab/>11
Issues Analysis<Tab/>12
Current Marketing Situation<Tab/>14
Existing marketing mix<Tab/&…
