Manufacturers such as the Dell Computer Corporation initially removed the wholesaler and the retailer from the traditional supply chain when they adopted a direct marketing business model and started selling directly to the consumer.
Dell has replaced the traditional distribution channels with the Internet. Customers cannot drive to their local retail outlet and purchase a Dell computer. They must purchase a Dell computer online or via a toll free number. The product is configured and shipped directly to the end user, bypassing all traditional channels.
Dell continues its mission and that is to provide the best on-line customer experience to all who buy Dell products in Korea. This task will be accomplished by demonstrating the key features, product benefits, and service to all consumers.
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