In the beginning the strategy followed by Kodak due to a new and a big market of the recording imaging in paper "the photography" was: mass production to lower production costs; maintaining the lead in technological development; extensive product advertising; and the development of a multinational business to exploit the world market.
Along many years the company operated in monopoly, with a lot of investment to growth and to consolidate the position, but the high cost, a inflexible structure made it to adapt to a low cost policy and new products such as the simple to use 35mm camera or the instant photography, photographic laboratories and new products to recording images.
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