Autors:
Vērtējums:
Publicēts: 30.10.2005.
Valoda: Angļu
Līmenis: Vidusskolas
Literatūras saraksts: Nav
Atsauces: Nav
  • Konspekts 'The Indesit Company - Launch of AV Range', 1.
  • Konspekts 'The Indesit Company - Launch of AV Range', 2.
  • Konspekts 'The Indesit Company - Launch of AV Range', 3.
  • Konspekts 'The Indesit Company - Launch of AV Range', 4.
  • Konspekts 'The Indesit Company - Launch of AV Range', 5.
SatursAizvērt
Nr. Sadaļas nosaukums  Lpp.
1.  Introduction    3
2.  Executive Summary    4
3.  Analysis of Marketing Situtaion    5
3.1.  Market Analysis    5
3.1.1.  SWOT Analysis    6
3.1.2.  PEST Analysis    6
3.2.  Targeting and Segmentation    7
4.  Marketing and Communications Objectives    8
4.1.  Marketing Objectives    8
4.2.  Communications Objectives    8
5.  Strategy    9
6.  Tactics    10
7.  Action Plan    11
8  Conclusions    12
Darba fragmentsAizvērt

Stage 3:
* Product Launch
* Sales monitoring
* Assess feedback
8. Control
* Measure the number of items sold per model.
* Amount of extra revenue from each promotion held.
9. Conclusion.
In conclusion, given in our report, we believe we have assessed all the potential problems we could face during the launch of our new AV range. We believe that our primary and secondary research has been extremely thorough, and we can tackle any problems that may occur at any stage.
We hope you will enjoy this report and that it would have alerted you to the possibilities that could be available to you, should this range be launched.
…

Atlants