RBC Financial Group (RY on the TSE and NYSE) is one of North America's premier diversified financial services company's. Within Canada it is the leader in most of its businesses. RBC Financial Group is a new master-brand. It was formerly known as The Royal Bank of Canada. They dropped the name "Canada" from their title as a marketing ploy to sound less junior league to the Americans. The move symbolizes the evolution that the organization has undergone in recent years. Expanding beyond its Canadian base into the United States and other international markets. …
