Charles Lazarus began a business in 1948 entirely committed to children and their needs (Toys "R" Us, 2006). Baby furniture was sold at his first store, but customers began asking for baby toys. Mr. Lazarus considered his customer requests and decided to begin selling baby toys. After some time, customers began to ask for toys designed for older children and once again he chose to sell this type of toy as well. Toys "R" Us became successful because Mr. Lazarus tried to give his customers everything they wanted. …
