Aunt Connie's Cookies is a brand that is synonymous with delicious lemon crème and real mint cookies throughout the east and mid-west. Maria Villanueva, the grandniece of Connie Rochoa, is now the CEO of the family-owned business. She has appointed Team C as the COO. Team C will make decisions with a view to maximize the firm's contribution margin and operating profits.
Aunt Connie's Cookies was approached to produce a bulk order of 1 million packs of real mint cookies to be completed in one month's time. The company needed to decide if completing this order will be a good…
