In August of 2000, Enron's stock price hit its highest value of $90. It was at this point in time that Enron's executives, who possessed the inside information of the hidden losses, began to sell their stock. At the same time, the general public and Enron's investors were told to buy the stock, as the sky was the limit. Enron's executives told the investors that the stock would continue to climb until it reached possibly into the $130 to $140 range, while secretly unloading their shares as they knew the opposite to be true.
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