Six Flags created their internet site to enhance the traditional brick and mortar business environment and bring continuity to the 31 parks located on the North American Continent. This click and mortar environment sped up the process by transferring data electronically via the internet, extranet, and email versus using the postal system between Six Flags and their business partners. An additional aspect to the website regarding sales and customer service is customer relations. Customers now have the ability to access the Six Flags website and explore in-depth the features, themes, and attractions at each of the Six Flags parks. This enables customers to plan their visits to the park, purchase tickets online, arrange the itinerary, and or incorporate the park within their vacation plans. Additional features include the ability for customers to purchase merchandise online and thru website menu options and find additional information about the organization in regards to consumer relation, employment, investors, and order tracking (www.sixflags.com, 2005). The click and mortar environment adds value and information to both its business partners and customers.…
