Why is important to study the media, rather than simply consume it?

The media is a dynamic entity inherent in society that is both powerful and important. It demonstrates this by playing a vital role in the development of a person's perspective on political, economic and socio-cultural issues. This consequently helps to shape individuals' viewpoints of the world and define their lives through the interpretation of media texts. (Newman, 2004). Bazalgette supported Newman's point by stating "Media studies open up your understanding of how things work, how people become informed - or misinformed - and how the myths and ideologies that govern all our lives ar…